With the global tourism industry being confronted with great sustainability challenges, the need to mend the gap between sustained economic growth and commitment to preserving nature and cultural heritage has intensified drastically in recent years.
Bhutan has adopted a unique approach to sustainable tourism and presents a shining example of a solution that not only protects its existing carbon negative footprint – the first in the world but also ensures the well-being of its people and cultural treasures.
The high value low volume tourism strategy that Bhutan has adopted with its daily Sustainability Development Fee ( SDF ) is a brave and admirable approach particularly in a world overrun by mass tourism and often blatant disrespect for culture and the environment. This is a perfect strategy for a small Buddhist Kingdom which wants its tourism model to balance economic benefits with environmental and cultural protection.
After five captivating visits to Bhutan since 2011, I have to say this strategy is working. Bhutan is for me the most exquisite country in the world where nature, culture, kindness and happiness prevail. I long to return every time I depart this beautiful Himalayan Kingdom.
The view from Six Senses hotel in Thimphu across to the Golden Buddha 2024
Punakha Dzong 2024
Black-necked cranes on a field in Phobjikha valley, Bhutan
view from Uma Punakha 2023
Gangtey Valley 2024
Six Senses Punakha
Breakfast at Gangtey Lodge, Gangtey Valley
Gangtey Monastery
Taktsang Monastery – Tigers Nest 2011
The staff of Six Senses Lodge, guides & drivers 2024
The Punakha Tshechu Festival 2024
Punakha Bridge and Dzong 2025
Flying home from Paro airport with Druk Airlines,
Bhutan’s National carrier
